Advertise with Dave.Sport

Advertise with Dave.Sport and Reach UK Sports Fans at Scale: Dave.Sport connects brands directly with 7 Million highly engaged UK sports fans aged 25–55 every month. Built on authentic fan banter, high-velocity digital publishing, and sharp commentary, Dave.Sport is the ultimate platform for impactful brand campaigns.

1. Audience Demographics & Executive Summary

In our first year of operation, Dave.Sport has experienced massive Month-over-Month (MoM) growth since 2 stalled launches in 2026. However we continue to go from strength to strength across all primary digital metrics. By bridging the gap between matchday culture, viral social banter, and real-time news coverage, we have established a dedicated audience that interacts with our content daily.

Audience Metric	Demographic & Engagement Data
Monthly Reach	7,000,000 UK Sports Fans
Core Age Bracket	25 – 55 years old (82% male / 18% female)
Geographic Focus	100% UK Audience Concentration
Audience Intent	High disposable income, active consumers in betting, automotive, tech, apparel, & FMCG
First-Year Performance	Consistent Double-Digit Month-over-Month (MoM) Reach Growth

2. Partnership Models & Advertising Solutions

We work with brand partners to build integrated, high-impact advertising campaigns tailored to deliver measurable ROI, high view ability, and deep cultural alignment. Due toi our in-house development and tech team, we’re able to build unique user targeting advertising packages within hours, not weeks like traditional advertisers.

A. Named Brand Partnerships

Align your brand directly with Dave.Sport as an official presenting or co-branded partner. Named partnerships offer full platform association across site headers, video series, social channels, and branded content hubs.

• Presenting Partner Rights: “Powered by [Brand]” branding across core site sections.
• Co-Branded Asset Creation: Tailored video graphic overlays, intro/outro stings, and co-branded social cards.
• Exclusivity Options: Category-exclusive partnerships available across key industry verticals.

B. Custom Editorial Features & Native Content

Our in-house editorial team creates tailored long-form articles, match reaction pieces, tactical roundups, and listicles that seamlessly blend your key messaging into high-traffic content.

• Sponsored Articles: High-impact, native editorial content written in the signature Dave.Sport tone of voice.
• In-Article Product Integration: Contextual placement of your product or service within relevant match reviews and previews.
• Guaranteed Reach: Native articles paired with social amplification packages to ensure target impression volumes.

C. Event-Specific Sponsorships

Capitalise on major sporting moments throughout the calendar. Secure exclusive sponsorship of high-intent coverage around key sporting spectacles:

• Premier League & UEFA Champions League Matchday Hubs
• Transfer Window Deadline Day Live Coverage & Content Hubs
• International Tournaments (World Cup, Euros, Six Nations)
• Major Boxing, Darts, and Motorsport Events

D. Premium Banner Advertising

Maximize share-of-voice across high-traffic desktop and mobile placements. Our responsive ad layouts guarantee maximum viewability and seamless user experience.

• High-Impact Formats: Billboards (970×250), Half-Pages (300×600), Sticky Footers, and Mobile Interstitials.
• Custom Site Skins / Takeovers: Full wallpaper and header takeovers for high-visibility campaign launches.
• Strict Viewability Standards: Fully compliant with MRC standards ensuring maximum exposure per view.

E. Programmatic Advertising & Data Targeting

Access our inventory via Direct IAB Deal IDs or Private Marketplace (PMP) auctions. We offer rich audience segmentation based on contextual relevance and user behavior.

• Contextual Targeting: Target by specific sport (Football, Boxing, Golf, Motorsport), club, or tournament.
• Demographic & Geo-Targeting: Target specifically by UK postcodes, regions, or core age demographics.
• PMP & Guaranteed Programmatic: First-look access to high-viewability banner slots.

3. Pricing & Commercial Terms

We maintain strict quality control over brand partnerships to preserve user experience and guarantee high campaign performance.

Commercial Parameter	Requirement / Rate
Minimum CPM Rate	£7.00 CPM (Base Display & Native)
Minimum Campaign Budget	£5,000 per booking
Lead Time	48 hours business days for custom editorial / 24 hours for programmatic tags

4. Contact Information

To request a tailored media plan, discuss custom brand activations, or receive our full media kit presentation, contact our commercial partnerships team today:

Commercial Enquiries: hay@dave.sport

Website: Dave.Sport

Read about our ownership and funding, and how advertising is kept separate from our journalism.